News releases (also called press releases) can include:

        A.  “Narrative style” news releases designed to solicit coverage from the news media or trade
        publications;

        B.  Web releases, or Web-only versions of narrative style news releases, which are intended to
        inform the CUA community and general public via content posted to the headline section of the
        main CUA Web site (www.cua.edu);

        C.  Calendar item notices about events which can be submitted to free listings in local
        newspapers;

        D.  Media advisories or boosters which can be sent as a follow-up to other news releases or 
        as stand-alone vehicles intended to convey critical information about an event shortly before it
        takes place;
 
        E.  Photo advisories which are designed to convey logistical information regarding news photo
        information to still and video photographers.

III. General Policies
         A.  The Office of Public Affairs is the only office on campus permitted to send out news releases
       on behalf of the university and its administrative and academic units. By channeling the release of
       information to the media through the Office of Public Affairs, the university is able to maintain a
       professional, journalistic communication style in news releases and ensure a review policy that
       allows for a consistent, appropriate public image for Catholic University. Having a single distribution
       point for news releases also gives communications staff the opportunity to integrate key marketing
       information into the university’s media messages.

       B.  The Office of Public Affairs creates and distributes news releases at the discretion of
       communications staff and the associate vice president for public affairs. After receiving a request
       to produce a release, PBAF staff will assess the subject of the release and determine how to
       proceed based on whether or not the release subject is
            a)  in keeping with the university’s mission;
            b)  is “newsworthy” enough to appeal to the news media or other intended audiences; 
            c) will produce the desired results and 
            d) will help meet university communications and marketing goals. 
         PBAF reserves the right to decline the creation/distribution of news releases if they are deemed
       inconsistent with any part of this or any other university policy.  

        C.  Student Organizations: The Office of Public Affairs does not write or distribute news releases
      on behalf of student organizations. Some exceptions may be made for university-sponsored events
      and at the discretion of the associate vice president for public affairs. PBAF staff will, as staff time
      allows, provide student organizations with sample news releases, media contact information and
      other resources that may be helpful to students working to promote their organization’s events.